November 17 saw the long-awaited premiere The Sniffer detective series third season on ICTV channel.
Stories about the detective, who has a supersensitive sense of smell, were watched by more than 1 million 20 thousand viewers over 4 years old throughout Ukraine.
The average rating and the share of watching of the 8 new episodes were: 2.96% and 9.71%, for audience of 18-54 (50+), 2.96% and 8.83% for audience 18-54 (Ukraine), 3.5% and 9.47% for the audience 18+ (50+), and 3.04% and 7.92% for the audience 18+ (Ukraine).
Additionally, the average share of watching The Sniffer’s third season for all of these audiences was higher than the average daily share of the channel, it kept high throughout the entire show. Moreover, ICTV channel firmly held the third place among the leaders of TV viewing for three audiences - 18-54 (50+), 18-54 (Ukraine) and 18+ (50+) in the slot of the series broadcasting.
Can’t wait for the next season!
